At first set up in 1999, Artwork Republic is the go-to location for marketing reasonably priced, limited version prints, photography, and pop tradition-associated artworks on the internet. And a massive aspect of its attraction is that it works straight with a number of cautiously vetted galleries, dealers and curators to help artists produce new and unique editions.
With this in thoughts, Pentagram’s Angus Hyland and his workforce used Artwork Republic’s special placement as the basis of its rebrand. Settling on the concept of a much more playful and available solution, the new method and model id are built to provide Artwork Republic to the notice of mainstream audiences. The new look’s emphasis on championing enjoyable, inspiring and inexpensive artwork is summarised in Art Republic’s new mantra: ‘Rebel against band interiors’.
Aiding to prop up the flashy visuals is a new tone of voice that’s purposefully unstuffy. It’s some thing of a rarity in the planet of buying and providing art. This comparatively breezy tone provides Art Republic the freedom to be partaking and opinionated at the similar time and helps it to connect with clients openly and conversationally.
Straplines this kind of as ‘fill your just about every working day with remarkable art’ and ‘every wall demands a story’ are great illustrations of this new voice in motion and signal a departure from Artwork Republic’s friends.
Underlining this messaging is Artwork Republic’s company belief that every artist requires the chance to succeed. And by supporting its community of artists and supporting them develop, current market, and distribute their function, Art Republic can do just that. As effectively as providing them opportunities to develop their creativeness and their professions.
It is the daring graphics of Artwork Republic’s new id that definitely set it apart from the pack, though. Just acquire its emblem, which contains hand-drawn components, like uppercase typography on a flag-motivated symbol. Putting, confident, and edgy with no overdoing it, this design is an effective distillation of Artwork Republic’s new method.
“A exclusive graphic language was created making use of the bold horizontal bars which type section of the brand,” says Pentagram. “This acts as a purposeful and ornamental device and gives the prospect to create a branded area devoid of simply relying on the logo.
“Olivier Gourvat’s Sofia Professional is utilized all through as the key typeface. Obtainable and welcoming, the modern geometric sans serif typeface is contemporary, elegant and extremely legible throughout all apps and at all sizes.”
As properly as voicing a brand design, colour is the 3rd pillar of Artwork Republic’s new identification. Angus and his staff desired a palette that could do the job with quite a few diverse variations and sorts of artwork. They settled on orange and teal for the palette’s principal colours, with rose and darkish teal backing them up as secondary colours.
Black, white, and 3 unique shades of grey aid to round off the new colour plan, and the dynamic nevertheless in some way relaxing contrast of these hues generate a suitably dynamic and eye-catching aesthetic.
“Artwork Republic stands for art and men and women,” provides Pentagram. “Angus and team’s new brand name identification properly encapsulates Art Republic’s mission to offer artwork for every person by supplying a voice to artists and prospective buyers and making certain that art fans just about everywhere have straightforward access to ‘Great art that makes you imagine and feel’.”