AAS announces 2021 Landscape Design Challenge winners

All-The us Selections’ 2021 Landscape Style Problem topic was Diversity in the Backyard garden, inspiring the AAS Exhibit Gardens with a system to create their personal various backyard applying the resources they pick out to signify the topic.

For the obstacle, AAS provides the gardens with modern AAS Winner seeds and plants. The gardens have the possibility to integrate more mature AAS Winners in their style and design to illustrate the theme. Gardens are inspired to generate publicity and hold situations to share the story of All-The usa Alternatives and AAS Winners.

Gardens are divided into a few categories primarily based on the quantity of site visitors per yr:

  • Class I: fewer than 10,000 people for every 12 months
  • Group II: 10,001 – 100,000 visitors per yr
  • Category III: In excess of 100,000 website visitors per year

All-America Picks acknowledges and thanks the contest judges who are market experts in the industry of horticulture and landscaping:

  • Jeff Gibson, Landscape Company Manager, Ball Horticultural Corporation
  • Ron Cramer, Retired, Sakata Ornamentals and AAS Previous President
  • Barbara Smart, Gross sales and Internet marketing Supervisor, Crescent Backyard

A finish selection of photographs from all contest entrants can be identified on the All-The us Choices web site.

AAS is happy to announce the next successful gardens from the 2021 Design Challenge:

Class III: Above 100,000 guests for every calendar year

Very first Place Winner: Ashton Gardens at Thanksgiving Place, Lehi, Utah

For a back garden that by now follows the principles of Biodiversity in their back garden each individual season, Ashton Backyard just included a further ingredient this 12 months. They highlighted the folks in the group who experienced activities with cultures and plants outdoors of Utah. That ranged from dwelling in other states or international locations to experiences with memorable plants through their lives. By actively marketing and advertising this message to their garden’s website visitors, Ashton Yard arrived out tops in their group!

2nd Put Winner: Montreal Botanical Backyard, Montreal, Quebec

“Diversity in the backyard is designed attainable by the contributions of scientists, hybridizers and gardeners from all around the entire world.” This assertion by Montreal Botanic Backyard motivated their use of AAS Winners in a design utilizing each coloration in the chromatic circle in a energetic and harmonious undulating dance. While Montreal Botanical Back garden has been impacted by the pandemic which has deprived them of worldwide people, they are embracing their lots of regional people with stunning backyard shows these as the just one found previously mentioned.

3rd Location Winner: State Botanical Back garden, Athens, Ga.

“Diversity in the Garden” for the Point out Botanical Garden of Ga commenced by working with a numerous team of college or university-scholar interns to assist style the 2021 AAS Display Garden. A single scholar specializing in Natural environment + Style and design lead the undertaking and worked with a group of university student interns on a style and design that was approved and applied by the group. Human diversity was the major aim with a purpose of getting website visitors enter the AAS planting bed and check out the crops up-close, and not just check out them from driving a fence. A different sort of diversity made by the group was variety in plant sorts and textures. Non-AAS winners like Muhley grass and sedges were applied to give this sort of texture and create habitat for a numerous variety of animal people.

Group II: 10,001 – 100,000 guests for every yr

First Area Winner: Purdue Extension-Marion County Demonstration Yard, Indianapolis, Indiana

Extension Grasp Gardener volunteers worked with the area Purdue University Extension business to plan, plant, maintain and harvest the Purdue Extension Marion County Demonstration Backyard. In preparing the Range in the Yard theme, they centered on employing a assortment of crops and cultivars as very well as making use of a larger blend of shades. To help endorse plant diversity this yr, they also utilised AAS Winners from various of National Backyard garden Bureau’s 2021 “Year Of The” plants in the garden. They also employed AAS cultivars of a few native plant species (Echinacea, Rudbeckia & Gaillardia). The greatest party for the back garden is the Indiana Point out Honest when they experienced practically 12,000 site visitors through the 18-working day celebration.

2nd Put Winner: Powell Gardens, Kingsville, Missouri.

Powell Gardens selected to incorporate diversity primarily by the use of many ‘diverse’ gardening procedures that bundled elevated beds, containers and trellises designed of different products. Diversity was also displayed in numerous other ways these kinds of as a assortment of colours, styles, sizes and styles of bouquets, fruits and vegetables that they integrated into the backyard. Just about every AAS Winner was grown in a way ideal fitting that variety’s progress behavior and in a way that confirmed its variety to yard people.

3rd Location Winner: Domaine Joly-De Lotbinière, Sainte-Croix, Quebec.
Le Domaine Joly-De Lotbinière interpreted Range as all the fights humankind have confronted not too long ago these kinds of as Black Life Matter, Indigenous Life Matter, All Lives Matter, and many others. They made use of Ornamental Pepper Onyx Red to produce a mosaiculture of an open black hand to salute all that soreness persons endured. Petunia Scentsation was planted nearby to enclose the display with the colour blue, reminiscent of the AAS logo. Vegetation have been spaced near collectively, not pertaining to heights or widths, just as people in society should be interlaced. The screen was in the Jardins Français, the coronary heart of the yard, allowing for it to be viewed by everybody who came to pay a visit to. In addition, the show was in entrance of the potager, which was built up of AAS veggies and bouquets, to optimize the concept of diversity by means of bouquets and edibles.

Group I: less than 10,000 website visitors for each year

Initially Put Winner: Lee School Horticulture System, Huntsville, Texas.

The horticulturists at Lee University seemed to various constructions, textures and hues that perform off each other to make a pleasing aesthetic to depict range. This year’s assortment of AAS Winners for the Range obstacle offered the Lee School Horticulture Application with some certainly exclusive vegetation to use in their landscapes and gardens. The AAS Structure Challenge provides Lee Faculty college students with an possibility to arrive collectively, bringing their own diverse backgrounds and views into a collaboration that generates stunning effects. It also assists display that variety is not exceptional, but inclusive and can produce strong and good final results in the Texas jail technique.

Next Location Winner (tie): Mississippi State Univ-South Mississippi Department Experiment Station, Poplarville, Mississippi.

The AAS screen backyard is the heart piece of the larger demo and research back garden place at the MSU South MS Department Experiment Station (SMBES) in Poplarville, Mississippi. It is composed of various difficult landscape functions which includes a smaller bridge in excess of a dry creek mattress, a fountain, a gazebo and break up rail fences with arbors. The Master Gardener group from Pearl River County offered virtually all of the assist wanted to approach, plant and care for this garden. The topic of ‘Diversity in the Garden’ was taken to coronary heart on numerous fronts by the designers. Very first, the backyard garden was developed with a various mix of AAS successful ornamentals and edibles. A complete of 17 versions of ornamentals and 16 edibles were included in this year’s garden. On top of that, a varied range of planting approaches were included which incorporated in-ground, regular containers, whiskey half-barrels, rail planters, hanging bag planters and elevated tables.

2nd Spot Winner (tie): Pima County Grasp Gardener Demonstration Garden, Tucson, Arizona.

The Pima County Grasp Gardeners program answered the phone to produce a back garden reflecting range by picking a 700 square foot elevated backyard garden bed to showcase previous and present AAS Winners. The variety concept had some unplanned benefits. Through setting up, committee users had an open dialog about range, not only in the garden, but also in the local neighborhood and in the greater American culture. By these discussions, the gardeners recognized that numerous varied vegetation can be developed together in Southern Arizona. A sign in the backyard garden distilled their mission:

Third Area Winner: Knitting Mill Creek Group Backyard garden, Norfolk, Virginia.

Knitting Mill Creek Community Backyard required to plant a display backyard to expose passersby to tried using and real crops that they could plant in their own yards. COVID was even now in complete swing, but they interpreted the topic of ‘Diversity” by planting edibles together with ornamentals and native pollinator plants — a minor some thing for everybody! Their spring educational celebration for the general public highlighted tomatoes — the diverse varieties, developing ailments for accomplishment, etcetera. It also supplied an open place through the pandemic that they could visit and sense risk-free due to the fact it was outdoors and for the reason that they needed masks and social distancing. This back garden turned a secure haven for a vastly assorted group — gardeners, neighbors and their children and men and women from all around the town striving to uncover a little splendor and pleasure all through a really stress filled time in their lives. The backyard provided a respite from all the tension and delivered a constantly evolving put of peace and elegance.

Honorable Point out Winners in each category can be observed on the AAS website.

For more information about the contest winners or how to participate in 2022, get hold of Diane Blazek, All-The united states Selections.

Hochul announces groundbreaking for $46 million welcome center at Niagara Falls State Park

(Renderings courtesy of the Office of Gov. Kathy Hochul/New York State Office of Parks, Recreation and Historic Preservation)

(Renderings courtesy of the Office of Gov. Kathy Hochul/New York Point out Office environment of Parks, Recreation and Historic Preservation)

Sat, Oct 16th 2021 02:05 pm

New 28,000-sq.-foot facility to open in spring 2023

√ See renderings listed here

Gov. Kathy Hochul on Friday introduced the beginning of development for a new, $46 million point out-of-the-art customer middle in Niagara Falls Condition Park. The new facility, her group explained, “will be a gateway to journey alongside the Niagara River Corridor, drastically strengthening the customer practical experience, complementing nature, and growing the duration of visits within the park in all 4 seasons. The newly created middle will welcome new and returning sightseers, enhancing recognition of regional leisure and cultural choices.”

Hochul stated, “Niagara Falls is a surprise of the planet special to Western New York, and it is awe-inspiring natural beauty has been preserved with Niagara Falls Condition Park, the oldest point out park in the United States. This new Welcome center builds on our operate to showcase all of the landmark gems that New York point out has to supply, attracting site visitors from close to the earth and boosting our tourism financial system.”

A push launch observed the new, 28,000-square-foot customer middle style and design will open up a extra seamless pedestrian connection in between the falls and the city’s downtown company district started with the completion the welcome plaza previous year. Demolition of the 35-year-previous initial visitor middle will produce additional open views of the American Falls. The facility will consist of new ticketing and information desks interpretive museum room, including an immersive expertise and displays on a variety of subject areas which include organic, industrial and Indigenous American background present details for readers about prospects special to the area new concession areas restrooms and associated guidance areas.

The glass, metal and concrete facility has been made to enhance nature and incorporate a rooftop photo voltaic array, eco-friendly roof elements and a individual restroom building. Improved web site features contain new, obtainable paths plantings out of doors reveals, and interpretive and wayfinding aspects. Extra than 100 new trees will be planted to replace those removed for the duration of development. The present 7,000-sq.-foot regional administration building quickly adjacent to the facility will be adapted to incorporate a multipurpose group place, regional archives, and places of work for Niagara regional interpretive personnel.

R.P. Oakhill has been specified as the contractor for the undertaking, which is slated to start off right away and wrap up by Memorial Day of 2023. G.W.W.O., a national leader in visitor centre development, is the architect. Haley Sharpe Design and style is carrying out the interior interpretive reveals. The center is slated to open in spring 2023.

(Renderings courtesy of the Office environment of Gov. Kathy Hochul/New York Point out Workplace of Parks, Recreation and Historic Preservation)

••••••••

The not-for-gain Ralph C. Wilson, Jr. Basis, developed immediately after the 2014 loss of life of Wilson – the previous operator of the Buffalo Charges and a co-founder of the American Soccer League – will contribute $8 million towards the challenge. The basis continues Wilson’s legacy of aid for tourism, parks and outdoor recreation, trail improvement, and group revitalization in Western New York.

Condition Parks Commissioner Erik Kulleseid said, “I am grateful to Gov. Hochul for her ongoing aid of all of our condition parks as well as to the Wilson Foundation for their motivation to this venture. I am so fired up that we will have a condition-of-the-art facility to share the exclusive stories and the exceptional background of Niagara Falls, and really encourage our website visitors to take a look at the several sights located in the Town of Niagara Falls and through the location.”

Ralph C. Wilson, Jr. Foundation President and CEO David O. Egner said, “The amazing stage of detail and thoughtfulness place into the reimagined welcome heart will add drastically toward enhancing and boosting Niagara’s tourism and outside recreation overall economy. By the foundation’s help, we are very pleased to enable speed up and progress the design of this landmark challenge together the Niagara River Greenway.”

Congressman Brian Higgins mentioned, “Niagara Falls is an iconic place in Western New York that attracts thousands and thousands of men and women from all over the earth every single year. The building of a new visitor heart establishes a modern day entry place for guests that improved connects to the park’s natural landscape and tells the stories of Niagara Falls’ past and present.”

New York Stet Sen. Rob Ortt said, “The generation of this new welcome middle will enable guests to examine all of the historical past and experiences that our beautiful point out park has to supply when expanding on the completion of last year’s welcome plaza. The continued efforts to grow the link among our point out park and downtown Niagara Falls will only serve to reward both equally entities and the inhabitants who work retailers and dining establishments in just our city’s company district. I commend New York state’s ongoing determination to the beautification and increased visitor immersion at the all-natural marvel of the globe we are blessed ample to have situated in our backyard.”

Assemblyman Angelo Morinello mentioned, “I applaud Gov. Hochul for her continued emphasis on insuring that Niagara Falls Point out Park continues to be a globe-course place. The new centre will aid the millions of visitors to not only master and have an understanding of the record of the location, the importance the falls by itself but will also immediate them to the downtown business enterprise district. This addition will include to the ‘park within a city’ vision and removing of any marriers involving the park and the metropolis.”

Town of Niagara Falls Mayor Robert Restaino stated, “We appreciate the ongoing advancements to our Niagara Falls Condition Park. The new welcome heart will not only strengthen the original visitor encounter, but it also claims to add to it by discovering all that Niagara Falls has contributed to the development of Western New York. I would like to thank Gov. Hochul for her continued motivation to our city and our area.”

Desired destination Niagara United states of america President and CEO John Percy stated, “The investments that have been designed to improve the Niagara Falls Condition Park over the last many many years have been nothing at all shorter of extraordinary. A new, state-of-the-artwork facility that presents website visitors with calendar year-round access to a remarkable encounter is a considerably-required and really expected addition to the park. I commend New York State Parks for producing a facility that tells the stories of our area and its rich history, which will persuade site visitors to examine our full location.”

(Renderings courtesy of the Place of work of Gov. Kathy Hochul/New York Point out Office environment of Parks, Recreation and Historic Preservation)

••••••••

This task will enhance the $150 million revitalization of Niagara Falls State Park landscape. Introduced in 2011, the Niagara Falls Point out Park landscape revitalization system was a multiyear motivation to renew the park in a method that far better displays mentioned park designer Frederick Regulation Olmsted’s eyesight for the landscape. The approach renovated the park’s significant viewing spots, such as Luna Island, Prospect Position, Decreased Grove, A few Sisters Islands, North Shoreline Trail, Luna Bridge and Terrapin Point with new pedestrian walkways, enhanced landscaping, new benches, mild posts and railings. The interactive Cave of the Winds pavilion, which highlights the organic and cultural historical past of Niagara Falls, opened in 2017.

Made in 1885, Niagara Falls Condition Park is the oldest state park in the nation, attracting above 9 million readers on a yearly basis.

Bend Design 2021 announces speaker lineup

BEND, Ore. (KTVZ) — Bend Structure 2021, a software of Scalehouse, will be using place for the seventh calendar year as a hybrid (on the web and in-human being) innovative meeting on Friday, Oct. 22.

Designers, changemakers and the curious gather for a sequence of talks, artwork exhibitions, a film at Tin Pan Theater, and additional at Open up House Studios in close proximity to downtown Bend. A confined variety of in-person passes are out there for an personal and secure Bend Style experience, along with digital passes to view the occasion in true-time.

“Following a profoundly transformative yr, how we display up for our communities issues additional than ever,” claims René Mitchell, Scalehouse Government Director. “Collaboration, relentless curiosity and a daring expression of design can be made use of to look at how we shape our planet all around us,” Mitchell included. 

This year, Bend Design and style provides collectively the brightest and boldest minds to chat about eco style and design, social justice, training, sustainable style and social media to discover what it usually means to be human in a world the place the role of layout is continuously shifting. Bend Style is for artists and designers, explorers, thinkers, scientists, engineers, civic and business leaders, and anybody curious about how layout and creativity can condition our upcoming.

Passes are accessible in three ways: In-Particular person, Virtual and A la carte. All-Accessibility In-Individual Passes are $175, $50 for college students. All-Access Digital Application Passes are primarily based on a sliding scale, setting up at $10. A la carte tickets are obtainable for $25/speaker, virtual only. Passes can be purchased on the Scalehouse web page: https://www.scalehouse.org/benddesign-passes

Watch the 2021 Agenda to learn a lot more: https://www.scalehouse.org/benddesign-agenda

Bend Style and design 2021 Speakers:

Anisa Tavangar

Writer + Seeker + Dialogue Starter

Anisa Tavangar hangs out at the intersection of art, justice and spirituality and is a author and curator at For Freedoms, an arts firm that uses the voices of artists to even more community discourse and reshape necessary conversations. Her operate fosters creative collaboration concerning museums, artist studios, galleries, publications, and justice corporations throughout artwork, tradition and structure to check out how beauty in all types can foster justice.

For Freedoms reframes how art can get rid of gentle on our current truth.

Anisa retains a degree in Art Record and Africana Research from Barnard College of Columbia University and is primarily based in New York and Philadelphia.

SESSION: Telling Visible Stories Through a Lens of Justice

———-

Daniel Toole

Architect + Designer + Educator

Born in Austria and raised in the Pacific Northwest, Daniel Toole realized that he wished to be an architect at the age of twelve right after getting motivated by his artist/instructor Aunt and engineer grandfather, and pushed forward by very supportive parents. He has traveled and worked extensively all-around the entire world, observing diverse, personal and unanticipated city areas alongside the way. His initial book, Restricted Urbanism, was released in 2010 and explores alleyway architecture in major world towns. 

Daniel gained a bachelor’s degree in Architecture from the University of Oregon and completed a master’s diploma in City Structure from the Harvard Graduate Faculty of Design. Immediately after around a ten years of doing the job in numerous workplaces and moonlighting, he started Daniel Toole Architecture in 2020. He has intended non-public residences, professional properties, landscapes and master ideas independently, and although performing for prestigious companies such as Rick Joy Architects, Barkow Leibinger Architects, Perkins + Will, and Allied Is effective Architecture. 

Daniel has gained various structure awards and fellowships all through his extraordinary vocation and currently serves as an adjunct instructor at the University of Oregon University of Architecture.

SESSION: Mother nature and Supplies

———-

Dot Lung

Worldwide Social Media Strategist + Speaker + Environment Traveler

In the Mandarin language, Lung implies “Dragon.” For Dot Lung, dragons are magical, fierce creatures able of altering the world….and busting algorithms. With this spirit of belief and tenacity, she grew to become a sought-right after social media fireball with around 90,000 minor dragons under her wing discovering and rising together. 

Dot’s social media career formally started at OFFF Pageant in Barcelona, where she was in cost of the on the web local community and audience engagement. This morphed into encouraging field giants this sort of as Fb and Wix navigate a noisy electronic environment and build remarkable electronic ordeals by way of unique, relatable content material. She has been featured in Vainness Fair Italy and has spoken at University of Barcelona, AdWorld, Vidcon and other resourceful gatherings. An active social media person due to the fact the dinosaur times of MySpace, Dot’s desire is to empower individuals to create social media empires by robust on line identities and engaged communities. 

Just after increasing up in Los Angeles, Dot traveled the earth and now calls Barcelona dwelling. (Though she life 24/7 on all social media platforms.)

SESSION: How to Endure a Pandemic, War and the Instagram Algorithm

———-

Maya Fowl-Murphy

Architectural Designer + Educator + Maker

Maya Chicken-Murphy believes that architecture and design and style need to not be a privilege but a right prolonged to all. When functioning entire-time and completing her Master’s degree, Maya cast her personal unique path in the field of architecture and founded Chicago Cell Makers. This award-profitable non-financial gain organization gives style-pondering workshops to underrepresented communities in Chicago. 

Chicago Cell Makers is leading the social architecture movement and dismantling the deep structural difficulties identified in just the constructed atmosphere that promote segregation and inequality. The organization teaches social justice within just architectural education and learning and empowers Chicago youth to come to be advocates and changemakers in their communities. 

Maya is the recipient of the AIA Illinois 2020 Alan Madison Award and was just lately featured in Dwell Journal.

SESSION: Making Structure Obtainable, One College student at a Time

———-

Angela Luna

Designer + Writer + Humanitarian

Angela Luna is shifting what culture thinks manner can carry out. As the Founder and Resourceful Director of ADIFF, she is most recognizable for her transformable outerwear built to help refugees by converting a jacket into a tent.

Influenced by the phrase “make a distinction,” ADIFF empowers marginalized communities and fights local climate change by moral manner that is as useful and wearable as achievable. Angela’s medium is style, but at her main she’s a designer of programs and passionate about connecting worldwide challenges with design. 

Angela introduced her most up-to-date trend assortment in an open-source “cookbook” as a way to democratize sustainable vogue and inspire accountable consumption. With comprehensive “recipes,” such as stage-by-step illustrations from six modern fashion manufacturers, the Cookbook empowers people to make their personal garments from items that are readily available in their have houses.

Angela is a graduate of Parsons School of Style and gained the school’s Womenswear Designer of the Yr award. She is also a Forbes 30 Below 30 in Artwork + Structure.

SESSION: Democratizing Sustainable Style

———-

Robb Mills

Designer + Audio Storyteller + Collaborator

Robb Mills has about 20 yrs of skilled audio output working experience as a BAFTA-nominated audio designer, new music composer and audio specialist for video games, advertising, and quick movies. From Sci-Fi horror blockbusters to kid’s instructional games to cell applications, there is little Robb hasn’t completed.

He just lately contributed sound style to Hunger Ward, the 2021 Oscar-nominated Best Documentary Shorter that chronicles the attempts of healthcare employees to thwart the mass hunger of innocent little ones through the ongoing (yet neglected) war in Yemen. As a craft, Robb believes sound and tunes are an at any time-fluctuating resource of creativeness and services. 

Robb has a tunes diploma from Ball State College and phone calls Bend, Oregon home. He is also a Qualified Yoga Therapist and an energetic member of nearby restorative justice and fairness groups.

SESSION: Documentary Seem Structure: Exactly where Subtlety Fulfills Significance

———-

Skye Morét

Facts Fanatic + Collaborative Designer + Scientist

Skye Morét is a data-pushed designer and maritime scientist. Her diverse exploration of the ocean—having sailed 100,000 miles all around the globe—fuels her perception in the electricity of art and style to critically interact folks with the ecological complexities and dependencies of our earth. Skye’s perform takes advantage of information visualization, collaboration, and visual storytelling to look into the romantic relationship amongst empathy, nature and engineering–precisely in the contexts of weather and social justice. 

She is the Chair of the Collaborative Style and design and Style Methods MFA/MA system at the Pacific Northwest Faculty of Art at Willamette College and consults for purchasers ranging from the United Nations Setting Programme to The Mother nature Conservancy and Nike. Her installations have been exhibited at Science Gallery Dublin, the European Parliament in Brussels, the shores of Bali, and at Palmer Station, Antarctica.

When she’s not eagerly anticipating her upcoming details art set up at the College of Toronto Artwork Centre (or dashing off a scientific paper or essay), you can obtain Skye checking out exotic coastlines all over the world.

SESSION: Partaking Style for an Unstable Planet

———-

Rob Lewis

Maker + Researcher + Lover

When Rob Lewis is not honing his craft as a designer and artist, he serves as an Art Director at Kamp Grizzly, a PDX imaginative company with a focus on human conversation and connection. He is effective on “lots of various things” and is regularly discovering new ways of pondering and building.

As an artist, Rob continues to be receptive and related to all that is going on all over him in the globe. His distinct place of watch showcases the eager eye of an observer. By making art and communing with brave artists, he has cultivated an hunger for change, knowledge and free expression.

Rob is a indigenous of Cincinnati and life in Portland, Oregon. He hates conferences and likes getting documents just to glimpse at the addresses.

SESSION: Know Oneself

———-

2021 Convention Partners Include things like: The Clabough Foundation, Caldera Arts, The Aged Mill District, The Source Weekly, Crahmanti, KTVZ, Open up House Studios, Martha Murray Design and style, Hey Charlie Artistic, Ghost Village Films, BBT Architects, The Fixture Gallery, The Starview Basis, Statehood Media, Bend Magazine, Buzztag, Cascade Business News, Oregonian, OPB, Pacific Northwest College or university of the Arts, Bend Furniture and Layout, OSU-Cascades, Terris Draheim, DEI Inventive, Venture 4, and Tin Pan Theatre

About Scalehouse: Scalehouse is a multidisciplinary present-day arts middle convening varied thinkers for in-depth conversations, inventive collaborations, exhibitions and situations, including Bend Design and style Week and Scalehouse Gallery. Scalehouse thinks our shared future presents advanced troubles and chances, not just benefiting from creativity but necessitating it. We are dedicated to programming which is obtainable, provocative, remarkable and inclusive — normally with an eye towards a superior long term.