Gardening Gets An E-Commerce Makeover With Atlanta-based ServeScape

Startup founders aspiration of possessing Mario Cambardella’s timing.

He’d been considering about the problems of the plant source chain more than the class of his occupation in landscape architecture and urban agriculture. His passion for horticulture and innovation led him to begin his to start with firm soon after graduate school and in the end land as Town of Atlanta’s City Agriculture Director, a 1st-of-its-variety place to adjust how city policy can guidance community food items.

Cambardella instructed Hypepotamus he’d been toying with the thought of starting ServeScape, an e-commerce market and on the net landscape style studio, for some time ahead of formally location a start day in March of 2020.

That day, of training course, brought out the ‘plant parents’ and gardening fans in droves. People searching to do some spring gardening now necessary a safe and practical way to obtain plants and get them delivered.

“We received shot out like a cannon,” Cambardella said, recalling the early times of the e-commerce startup. The staff did $100,000 in profits in the to start with 100 days by “solving troubles in the landscaping house from inspiration to installation.”

At this time providing to metro Atlanta and Athens inhabitants, ServeScape tends to make it attainable to shop on the web from regional farmers and wholesalers in a “farm-to-landscape” tactic. Their shipping and delivery and set up skills are crucial for all those whose Diy jobs need a number of visits to massive-box backyard centers.

They’ve grown a comprehensive-service landscape layout studio in Chamblee, Ga, where by clients hunting for “inspiration, passion, and dilemma-solving” all over gardening demands can curate what they are on the lookout for.


Tuscarora Crape Myrtle – Just one of the trees on ServeScape’s platform

Hyperlocal supply chain, regional achieve

Cambardella, an Atlanta indigenous who earned his undergraduate and two master’s degrees from the College of Georgia, mentioned focusing on the hyperlocal plant offer chain was vital to constructing ServeScape’s early success. Contrary to products provided at significant back garden shops, the farms and wholesalers on ServeScape’s website are area and exclusively climatized to the Southeast’s exclusive temperature circumstances. 

“We get material from farmers who are responsibly rising product for peak functionality for years to come…we’re committed to Ga Grown in this hyper-neighborhood provide chain since we feel it renders the most effective plant substance that Atlanta house owners can get,” he included.  

The 30 farms that ServeScape leverages are strategically located to provider Metro Atlanta, Athens, and before long Birmingham, Chattanooga, and Charleston where by they will be for an HGTV’s demonstrate later this Fall.  


ServeScape provided the landscape layouts and crops for the HGTV’s demonstrate, Rock The Block 2, and for an impending Netflix residence advancement exhibit.


For Cambardella, at the time again, timing was on his side this summertime when ServeScape landed a location in Techstars Atlanta’s 2021 cohort and appear towards foreseeable future expansion. “The Techstars Atlanta with Cox encounter enabled us to successfully slow down, re-assess, reprioritize, and reposition to create a far more scalable platform for speedier, long term expansion.”

Cambardella will be pitching at Techstars’ Demo Working day in mid-October.

Get information like this sent directly to your inbox by signing up for the Hypepotamus e-newsletter!