Hatta the ‘Highlands of Dubai’ in new tourism campaign

Hatta has been named “The Highlands of Dubai” in a tourism campaign that commenced on Sunday.

Designed to emphasize the cooler climes and natural attractiveness of the mountainous exclave, the marketing campaign is part of the World’s Coolest Winter marketing campaign from Dubai Tourism.

New developments at Hatta are built to boost the properly-being of people and building distinctive activities for guests.

The most current shots introduced by Dubai Media Business office spotlight some of the developments occurring in the city as aspect of the Hatta Master Advancement Strategy.

These contain ideas for Hatta Souq, a area that will dwelling stores providing community farm create, cafes, dining places and entertainment areas.

As part of the tourism system introduced by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, previous year, 11.5 kilometres of cycling trails have been made, stretching from Hatta bus station to Hatta Dam.

Identified for its greenery, the region’s purely natural landscape has been boosted by the addition of far more than 13,000 indigenous trees.

“The greenery will enrich the scenic landscape surrounding the biking tracks and roads,” reported Mattar Al Tayer, Commissioner Standard for the Infrastructure, City Setting up and Nicely-Getting Pillar and Chairman of the Supreme Commitee to Oversee the Improvement of Hatta.

Increased general public and shared mobility solutions have been launched to aid make receiving all-around Hatta simpler. They include things like an categorical bus service from Dubai and lanes for electric scooters.

Additions involve a 6km biking track in the town, and a 5.5km mountain biking path passing by means of Wadi Hub and Hatta’s archaeological sites.

Arranging is also under way for the significantly anticipated Hatta Beach front Venture. Designed as a 12 months-spherical vacationer desired destination, it will be dwelling to the Crystal Lagoon — an synthetic lake with a beach front location where leisure and enjoyment facilities will entice travellers, along with shoreline functions and watersports.

Surrounded by the Hajar mountains, Hatta’s title as The Highlands of Dubai is built to increase the region’s charm to travellers.

As perfectly as pointing out its outdoor choices — such as kayaking, horse-using and trekking — the campaign will delve into the history of the area, which was known as Al Hajareen in ancient occasions.

A target will be on Hatta Heritage Village, which is currently being redeveloped. It is composed of about 30 buildings, which includes reconstructed huts and buildings developed to resemble a classic village in the region.

Other historical web sites, nearby customs and Hatta’s scenic all-natural landscapes and parks will also function in the marketing campaign.