This Beauty Brand Is Helping to Restore Priceless Art

This Beauty Brand Is Helping to Restore Priceless Art

When it comes the romantic relationship concerning contemporary artwork and natural beauty, La Prairie couldn’t be extra relevant. The Swiss luxury house’s friendship with artist Niki de Saint Phalle assisted shape the impression of their coveted Skin Caviar line, and in 2017, they recognized a partnership with worldwide artwork good, Art Basel, for which they fee an authentic art piece every single 12 months. Now, they’ve leaned even more into their patronage to maintain some of the most recognizable art of all time: the get the job done of Piet Mondrian, in partnership with Switzerland’s most frequented museum.

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The two-yr collaboration between La Prairie and the legendary Fondation Beyeler will assist to conserve 4 masterpieces by the Dutch painter, who is most effectively recognized for his signature summary, graphic oil paintings that defined the De Stijl movement. The four Mondrian paintings, manufactured concerning 1921 and 1938, are currently being studied and researched to help the world’s comprehension of the artist’s one of a kind mastery. By means of this new initiative, new aspects about Mondrian’s creative approach are getting found, and will be uncovered at an expansive Mondrian show at the museum in 2022.

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“Art is an vital section of our lives. It testifies to how men and women see and have an understanding of the entire world in which we are living. It is hence vital to protect artifacts so we can don’t forget, find out about and honor all those who had been involved,” explained Markus Gross, Head Conservator at Fondation Beyeler. “We are delighted that La Prairie supports this job and contributes to raising awareness of the relevance of art conservation,” he additional. There is no question that the Swiss brand—like the Swiss itself—are passionate about all factors wonderful and erudite, consequently their motivation to preserving the functions of the earlier and the potential.

“As a Swiss house, we are particularly very pleased to assistance one particular of Switzerland’s most prestigious cultural institutions. We have frequent values and the objective to share art from Switzerland to the earth,” states Greg Prodromides, Main Marketing Officer of La Prairie. “With this new initiative, La Prairie’s expands its cultural engagement exemplifying our prolonged-expression motivation to the entire world of artwork and tradition.”

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