Offering tree services to new customers: What landscaping businesses need to think about

Since 2014, the landscaping scene has grown a minimum of five percent each year. It is a growing industry that doesn’t seem to be slowing down anytime soon. Business is business, and without the proper strategies in place, you cannot effectively target your audience.

Growing a landscaping business takes tons of physical labor and mental work. When it comes to offering your tree business to new customers, here are some important aspects that you need to keep in mind.

Get Listed on the Proper Platforms

In the technological era of the 21st century, online marketing platforms are the foundation on which any business can succeed. Digital and social media are vitally important if you want any business to survive. The first step is listing the business on Google. It allows prospective customers to find your tree services easily.

If you can afford to include search engine optimization, then your business will be one of the names listed at the top. It means that people won’t have to scroll multiple Google pages to find you, and you are likely to get business from someone that has never even heard of your services. Ensure that you use the correct phone number and physical address and that your business information includes all the pertinent services that you offer.

Purchase the Right Insurance

All businesses need a variety of insurance policies, and for tree services, there is specific insurance that you need to invest in. Trees can cause damage to cars and other buildings if there is falling debris. Some trees may even need to be cut down if they pose a major risk to a customer’s property. Tree insurance covers your business in the event that there is an accident involving your client, employees, or your business premises.

Before you offer your tree services to new customers, consider a tailored tree service insurance plan for your business. This type of insurance will cover you for any property damage or medical bills resulting from accidents related to your tree cutting services. In addition, these plans cover a variety of legal bills which is necessary if any accidents do occur on a customer’s property.

Referrals Are Your Most Important Asset

For many businesses, word of mouth is incredibly important. People want to see results, and when you produce good work, they will refer your business. Equally important to know is that any bad word of mouth will also have a major impact. In saying so, your customer services skills need to be impeccable, as well as the quality of services that you can offer.

Let your work speak for itself. Each time a customer gives you a good review, post it as a testimonial to your website or social media pages. Offer clients a discount on the 10th session if they successfully refer you to a friend or other business. Referrals are the most cost-effective way to get the right kind of attention for your business. It costs next to nothing and is the best marketing approach to take for a landscaping business.

Take the Jobs Nobody Wants

A great way to advertise your tree services is to take on the tough tasks that no one else wants. Perhaps there is a particularly large tree in amongst other buildings, which could cause major damage if the tree isn’t cut right. There are plenty of opportunities to take on big landscaping jobs that other tree services don’t have the right tools for. Places that won’t take these kinds of jobs are usually concerned about health and safety, but with the right business policies and rules in place, you can minimize any risk to your customers and staff.

It will take a small initial investment to get the tools and staff that can perform the job. Once you have everything in place, it opens up doorways to other private customers that may have more than a few trees that need to be cut down. This is a recurring business that will be yours for the taking.

There are countless more ways that you can market your landscaping business for new customers, and these few tips are just to get you started. Remember, landscaping is big business, and with the right approach, tools, and employees, you can make a lasting impression on customers that will bring in more business.

Shiloh Place receives award from Keep Fremont Beautiful for new landscaping | Local News

The idea to expand Shiloh Place came almost suddenly to Cyndi Whitten.

“We only had 16 beds in this, and I thought, ‘You know, we have all of this land, and I could put beds there,’” she said. “So one day just on a whim, we just called a contractor and voila, we doubled our size.”

With the addition to the assisted living center at 915 N. H St. now completed, Shiloh Place has received recognition from Keep Fremont Beautiful with its Clean Sweep Award.

“We are honored to have gotten it, and we really receive it with humility and gratitude from the community and on behalf of the whole neighborhood,” Whitten said. “We’re grateful to our neighbors and grateful to the chamber for acknowledging us and whoever nominated us.”

The award was given Nov. 12 during KFB’s annual Fremont Area Chamber of Commerce coffee event, in which KFB Board Director Al Sawtelle handed out various awards.

KFB Executive Director Casey Vaughan said the award is part of the organization’s recognition program.

“Part of our mission is to engage community members in taking a greater responsibility for our local environment, and the recognition program does that by recognizing those that are doing their part to keep the community clean, green and beautiful,” she said.

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The program also includes handing out certificates of appreciation to individuals on a monthly basis from April to September.

“Those are to local residences that are taking special steps to reduce litter, improve recycling or enhance the appearance of their property,” Vaughan said.

The Clean Sweep Award, given annually in November, goes to a local business or organization that has enhanced the appearance of its property through structural renovations or landscaping.

Vaughan said the Clean Sweep Award has nominations come in through community members and board members, and like the certificates, is voted on by the KFB Board.

“They just felt that Shiloh Place had done a beautiful job enhancing the exterior of their facility,” she said.

Whitten opened Shiloh Place with her husband, Eden, in 2014, in a Victorian mansion built in 1880. As well as assisted living, the center also provides medication management and meals.

“We also have our adult day program on Military, which offers activities and socialization during the day for adults who don’t have a lot to do during the day,” Whitten said. “And we provide transportation to and from that and to and from doctor’s appointments.”

As the building had a huge chunk of land next to it with no use, Whitten knew she wanted to expand Shiloh Place.

“My group here doesn’t really use the yard very much. It’s just a lot of older people, and it’s not just something we use,” she said. “We have to take care of it, but didn’t use it.”

Whitten brought the idea to her husband and First State Bank and Trust, which works with the center on its adult day program.

“I never saw myself building or adding on like this, but I’m really pleased that we chose to do this,” she said.

With a loan from First State Bank and everyone on board, the Whittens got to work on the project, which also included renovations to the existing building.

As well as repairing the building, Whitten said Fauss Construction also made the roof consistent with the addition.

“It was just time to do that. When they were tearing that old roof off, I think there were 10 layers on it,” she said. “It was bad.”

Additionally, Whitten said Siffring Landscaping and Garden Center provided landscaping, which included plants alongside a new sidewalk compliant with the Americans with Disabilities Act.

“They just did a fantastic job, and it’s all the way around,” she said. “And so we’re really super pleased with the job.”

Whitten said she was happy to receive so much help on the project, which was completed last summer.

“Thank God it started pre-COVID, because I got it built right before the price of lumber doubled and tripled, and I’m so grateful for that,” she said. “And we filled those beds almost immediately.”

The addition has been “seamless” for Shiloh Place’s existing residents, Whitten said.

“All of our residents are loving it,” she said. “We’ve also had people stop by, walking by and driving by, and just say how pretty it is. So we’re really enjoying it.”

Whitten said she was pleased that Shiloh Place received the Clean Sweep Award, as she said the area looked rough before the project was completed.

“We wanted it to look really nice for our neighbors, but it didn’t for a long time,” she said. “And so it’s very nice for everybody, for the whole community.”



Valley Lakes Assisted Living Executive Director Kris Pryor talks about the facility’s recent remodel.













Alyce Wilke, right, a resident in the assisted living community at The Heritage at Shalimar Gardens, talks with Chuck Davis, maintenance director. Wilke played an April Fools’ joke on Davis that went viral on social media. Now, the two are talking about a future joke they might play on another staff member.











Villagers complain Florida-Friendly Landscaping has turned their neighborhood into jungle

Residents of The Villages say they are fed up and that Florida-Friendly Landscaping has turned their neighborhood into a jungle.

A home at 2167 Darwin Terrace in the Village of Amelia has been a sore point for years. It has been nicknamed the “Haunted House.”

Neighbors say they have called in complaints to Community Standards, however nothing has been done because the homeowner has adopted “Florida-Friendly Landscaping.”

Florida-Friendly Landscaping means using low-maintenance plants and environmentally sustainable practices, according to the University of Florida Institute of Food and Agricultural Sciences. Florida-Friendly Landscaping is allowed in The Villages. The water-saving practices associated with Florida-Friendly Landscaping are even encouraged.

The University of Florida Extension Service describes Florida-Friendly Landscaping as a “beautiful landscape that could save you time, energy and money while protecting our future.”

The complaints about the home on Darwin Terrace have been going on for several years. But it’s not the only Florida-Friendly Landscaping headache in Florida’s Friendliest Hometown.

A home at 2167 Darwin Terrace in The Villages has Florida-Friendly Landscaping.

Earlier this year, 81-year-old Myers Hand was called before the Community Development District 10 Board of Supervisors on a deed compliance case due to complaints about his Florida-Friendly Landscaping. Hand admitted that the Florida-Friendly Landscaping had become more than he could handle in the Florida heat. He also testified in a public hearing before the supervisors that he cannot hire and maintain landscapers who can groom the landscaping to his satisfaction. He vowed to move out of The Villages and sell the Premier home at 3610 Enterprise Drive he bought in 2015 for $671,900. He has yet to make good on that threat.

In 2019, a defiant homeowner in the Village of Piedmont fought to keep her Florida-Friendly Landscaping despite the difficulties she was having with it. Kathleen Stringer appeared before the Community Development District 4 Board of Supervisors in a public hearing where photographs presented as evidence showed a wild entanglement of plants, shrubs and bamboo at her home. Stringer testified that she “married into this situation” and she “didn’t even know about deeds and covenants.” She said her late husband may have signed off on some documents, but she had not been aware of it. Stringer eventually brought the property into compliance and her fines were forgiven.

Marc Amato’s Homegrown Landscaping Business Gives Back to Hometown














By
Jenn McCulloch/Zip06.com





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11/17/2021 08:30 a.m. EST

As a lifelong East Haven resident who has been building his own landscaping business since he was 16 years old, Marc Amato always wants to do what he can for the community. When Charlie Coyle and Tony Torello approached him about helping with the beautification project on the East Haven Town Green, Marc didn’t hesitate.

“They gave me a call and said they needed help to get the green ready in time for the Fall Festival,” says Marc, owner of Amato’s Landscaping. “We did four or five days of work.”

Marc and his crew planted bushes and flowers, cut out patches of grass to put in new flower beds, added fabric and mulch, and hydro seeded the outer green so that the grass would sprout in time for the Fall Festival, an event he has enjoyed since it began.

This is not the first time Marc has donated his services. One of Marc’s sisters, Laura Lynn, used to be the principal at the middle school. Seeing the disarray of the school’s courtyard, Lynn volunteered Marc to help out.

Marc cleaned up the courtyard and prepared it for improvements. The goal was to get the students involved as well so Marc prepared areas for planting and beds. He donated shovels and plants so the students could complete the project. The project resulted in the school social worker forming a garden club.

“One of the kids said it was like the SWAT team came in,” says Lynn. “It was in really bad condition, but anytime someone needs help or is sick, Marc is there to help.”

Last year, Marc brought his crew to Walmart where they purchased 1,200 toys, which were donated to the East Haven Fire Department’s annual toy drive. The toys filled a dump truck that was driven to the firehouse on Route 80.

“It feels good to know I’m helping out the kids who are less fortunate, especially during COVID at the time,” says Marc, who has three dogs. “I started last year and will be doing it every year.”

Growing up in East Haven, Marc and his older sisters, Laura Lynn and Cheryl Amato-Franco, were raised by their parents, Gabe and Louise. Marc remembers watching his father help those who were in need in a variety of ways. Their parents volunteered with their sports and their father was dedicated to his church, St. Vincent’s, which is now Our Lady of Pompeii.

Marc’s family remains close. Lynn notes that Marc was like a father figure to her children and Amato-Franco works remotely for Amato’s Landscaping from Texas and “does a great job.” One of Marc’s favorite things to do with his family is plan their annual summer vacations.

Marc also enjoys bowling, competing in a bowling league. Marc’s father taught him to bowl when he was about 13 years old and now that his father is 85, they still occasionally bowl together.

Marc’s father was also a factor in the early days of Marc’s landscaping business, which he started when he was 16 years old. He has since seen his business grow over the past 35 years.

“I started with a little lawnmower I took from my father and now I have 20 employees and 14 trucks,” says Marc, who remembers seeing his dad’s reaction the first time he saw “Amato’s Landscaping” on the first truck. “He said, ‘There’s my legacy.’ Now he’s so proud to see his name on all of those trucks.”

Marc’s business has grown to include work and landscaping on commercial projects to go along with the 280 commercial and residential lawn clients, including many who have been with him since he began his business.

“It’s been a lot of hard work, but the finished product always looked good,” says Marc.

Marc has three children with his daughters Erica and Sera both attending grad school and his son Marc in high school. Marc’s son has expressed interest in joining the family business and currently works for Amato’s Landscaping part-time.

“I told him he needs to go to college before he comes to work with me,” says Marc. “It’ll be exciting, though—like starting over again.”

Marc is happy that he had the opportunity to help in the green beautification process and is continuing to help. He is in the midst of planting 700 tulips on the green.

“The mayor did a beautiful job redoing things and it’s very different from when I was a kid going to the trolley museum,” says Marc. “It has definitely changed for the better.”

Orion Group Launches Commercial Landscaping Services Platform through Partnership with ColoradoScapes

DENVER, November 17, 2021–(BUSINESS WIRE)–Orion Group (“Orion”), a commercial facility services platform backed by Alpine Investors, announced today that it has partnered with ColoradoScapes, a leading commercial landscaping services company based in Denver, Colorado. ColoradoScapes is Orion’s first partner in the commercial landscaping industry. Orion plans to build a national platform by partnering with exceptional founder-owned facility services businesses and providing resources to help fuel their next chapters of growth.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211117005543/en/

Founded in 2003, ColoradoScapes provides full-service landscape maintenance to office parks, homeowners’ associations, multi-family residential properties, and retail centers. Jake Willett will continue to serve as the President of ColoradoScapes. Industry veteran Brett Potthoff will continue in his role as General Manager.

“Jake has led tremendous growth at ColoradoScapes and delivered exceptional customer service. We are excited to combine our resources with his operational expertise to accelerate ColoradoScapes’ growth and continue expanding the Orion platform,” said Isaiah Brown, co-CEO of Orion.

“Our exponential growth over the past five years has created new challenges and opportunities. We are excited to partner with Orion because its resources and expertise will help us become a bigger player in the Colorado market,” said Jake Willett, owner of ColoradoScapes. “We have always been guided by our mission to deliver exceptional customer service while treating employees like family. Orion’s values, particularly its focus on employees and customers, align perfectly with ours at ColoradoScapes.”

“ColoradoScapes’ reputation for caring about people is evident in its employee culture and customer service. It all begins with Jake and the team in Denver, which is why we’re proud to partner with them.” said Will Adams, co-CEO of Orion.

About Orion

Orion Group is a commercial facility services company seeking to partner with leading family-owned service providers. Orion plans to build a national platform by investing in leading local businesses with great cultures, attracting the best technical and managerial talent, and creating unmatched growth opportunities for them. For more information, please visit orionservicesgroup.com.

About ColoradoScapes

Specializing in landscape maintenance, property enhancements, irrigation management, and snow removal, ColoradoScapes has proudly served large commercial and HOA properties across the Denver area since its founding in 2003. In addition to recurring maintenance services, the company also provides custom landscape design combined with top notch project management. ColoradoScapes’ management team brings over 135 years of combined experience and a focus on delivering exceptional service at a fair price.

Transitus Capital and Bell Nunnally served as ColoradoScapes’ advisors in the transaction.

About Alpine Investors

Alpine Investors is a people-driven private equity firm that is committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in investments in companies in the software and services industries. Its PeopleFirst strategy includes a CEO program which allows Alpine to bring leadership to situations where additional or new management is needed post-transaction. Alpine is currently investing out of its $2.25 billion eighth fund. For more information, visit http://www.alpineinvestors.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211117005543/en/

Contacts

For business or media inquiries, please contact Nicole Zivkovic at nicole@orionservicesgroup.com

Pennsylvania bans sales of popular landscaping plant Japanese Barberry due to adverse environmental impact

Japanese Barberry, an invasive shrub that has become widely-used in landscaping due to its color and ability to keep deer away, will soon be prohibited in Pennsylvania.

The Pennsylvania Department of Agriculture has implemented a multi-phase statewide ban on growing and selling the plant due to the negative effect it has on the environment. 

Known as Berberis thunbergii, the plant originated in Japan and Eastern Asia and was brought to the United States in the 19th century as a decorative shrub.

Japanese Barberry quickly overgrows and forms dense, prickly thickets that can crowd out other plants and be disruptive to various ecosystems. The plant can spread easily across wooded areas, fields and other green spaces. It is also a popular spot for black-legged ticks to spread lyme disease.

Pennsylvania added Japanese Barberry to its list of noxious weeds, which are plants that have an adverse impact on public health, crops, livestock and land. Plants that are identified as noxious weeds cannot be sold or grown across the state.

“Many seemingly attractive plants can actually harm our environment, our food supply and our health,” Agriculture Secretary Russell Redding said. “Pennsylvania does not take banning the sale of a plant lightly. Prevention is the best alternative — choosing native plants that harbor pollinators and allow a healthy, natural ecosystem. Carefully considering the potential impact of what we plant can prevent lasting damage that is difficult, expensive or impossible to reverse.”

Enforcement of the statewide ban will take place over the next two years to provide landscaping companies, garden centers and nurseries with time to dispose of Japanese Barberry and seek out alternative plants that are not as harmful to agriculture.

Businesses received notices of the prohibition this month and were told to decrease inventory of the plant. Companies that are still selling and producing Japanese Barberry by next fall will receive a warning from state officials. All remaining Japanese Barberry in Pennsylvania will be destroyed by Fall 2023.

Sterile, seedless versions of the plant that are less threatening to the environment are eligible for an exemption through an application process.

Property owners are also encouraged to get rid of any Japanese Barberry they may have. Experts at Penn State Extension recommend pulling the entire plant out of the ground either by hand or by using a machine, depending upon the shrub’s size. Removing the entire root system is paramount to prevent re-sprouting to occur among leftover seeds and branches.

Pennsylvania had previously considered banning Japanese Barberry in 2018, according to TribLive.com. Massachusetts, New York, Maine, Minnesota, Wisconsin and West Virginia have also banned the sale and cultivation of the plant, according to NorthCentralPA.com.

The plant can mostly be found in the Midwest and East Coast of the United States, as well as in parts of Canada, according to the University of Georgia’s Center for Invasive Species and Ecosystem Health.